Nice to meet you, I’m Samantha. 👋🏼

Hello! I'm Samantha Dominguez, a dedicated Social Media & Communications Professional and current MBA candidate at the University of Illinois Urbana-Champaign (UIUC), based in Los Angeles, CA. With a passion for crafting impactful digital storytelling, I specialize in strategic social media management and digital communications that drive engagement and growth.

I hold a Master of Science in Digital Social Media from the University of Southern California (USC), complemented by Bachelors in Business Administration and Sociology from the University of California, Irvine. In my professional journey, I currently excel in internal communications at Universal Studios Hollywood, where I leverage digital storytelling through social media and other digital channels to engage and inspire our Team Members.

Previously, at California Volunteers, I spearheaded paid advertising campaigns and optimized organic strategies, leveraging data-driven insights to enhance engagement rates and drive growth for the California Service Corps. My proficiency in both English and Spanish empowers me to create compelling, cross-cultural digital narratives.

I'm motivated by the opportunity to make a positive difference in the world through innovative social media strategies. Please click through the photos below to see some of the channels I've managed, and feel free to connect with me on LinkedIn! 🤩