Nice to meet you, I’m Samantha. 👋🏼

I'm a creative social strategist focused on creating content that's strategic, human, and built to perform. 💪 Over the past five years, I've managed in-house social accounts across healthcare, education, government, entertainment, and tech, always with an eye on what drives results and what actually resonates.

My approach centers on three things: authentic brand voice, content that sounds like real people wrote it, and social strategies tailored to each brand's goals. As a first-gen professional and MBA candidate, I'm especially passionate about making the path into social and corporate feel more transparent and accessible.

Outside of work, you'll usually find me at a local coffee shop, wandering a farmer's market, streaming a new show, or exploring somewhere new. Always happy to connect and talk social strategy, corporate comms, or first-gen career journeys.

Feel free to explore my work & let’s connect on LinkedIn! 🤩