California Volunteers, Office of the Governor

Social Media Management and Data-Driven Analytics

California Volunteers, Office of the Governor (CV) is the state office tasked with engaging Californians in service, volunteering, and civic action while uplifting communities. Led by Chief Service Officer, Josh Fryday, we worked as appointees of Governor Gavin Newsom. Social Media profiles for California Volunteers consist of Instagram, LinkedIn, Twitter, Facebook, and TikTok

Final results

Appointed by CA Governor, Gavin Newsom, to lead data-driven social media strategies for the California Service Corps, optimizing campaigns, driving engagement, and fostering growth through impactful storytelling and content.

• Led social team, overseeing content creation, campaign execution, and performance analysis, ensuring alignment with strategic goals.

• Led paid ad campaigns that garnered 345M+ impressions, resulting in a 35% increase in followers by leveraging data insights to target key audiences and optimize engagement.

• Boosted engagement by 50% through data-driven content strategies, spotlighting community impact and service initiatives across California.

• Collaborated with state leaders, agencies, and external partners to create engaging content that highlighted the transformative impact of volunteerism and California Service Corps programs.

• Developed strategic partnerships with internal departments and external organizations, expanding social media reach and engagement statewide, while aligning messaging across platforms.

• Spearheaded content development and video shoots, working closely with state officials to capture the real-world impact of California Service Corps initiatives, resulting in a 25% increase in engagement with video posts.

• Directed social media performance analytics and reporting, providing actionable insights to enhance future campaigns and refine messaging strategies.