Modern Currency PR

Social Strategy, Content Development, and AI Visibility Optimization

As a social strategist supporting hospitality and lifestyle brands, I develop social strategy, AI visibility initiatives, and content across The Aster, Lemon Grove, Los Angeles Athletic Club, and STILE DTLA. I help each brand strengthen its voice through social-first storytelling while improving discoverability across emerging AI search experiences. Beyond content strategy, I lead client communications, performance reporting, creative planning, and on-site content production to support long-term brand growth.

Selected Highlights

• Lead social strategy across 4 hospitality brands, overseeing 60+ monthly content pieces and driving 350K+ views per month across client accounts.

• Drive audience growth and engagement across client channels, achieving 7.4% engagement, with top-performing content generating 40K+ views and 155+ new followers.

• Spearhead MCPR’s AI visibility and GEO offering, building a repeatable framework for auditing discoverability, identifying content gaps, optimizing owned content, and measuring performance across AI search.

• Develop custom GPTs and AI-powered workflows for internal agency use, including client-specific assistants and automated monthly reporting tools that streamline performance analysis and turn social data into client-ready insights.

• Lead 2 coordinators and MCPR’s Digital Studio internship program, overseeing content workflows, intern hiring, onboarding, training, and day-to-day development.

• Direct monthly content shoots across client properties, developing creative concepts, shot lists, and social-first photography and short-form video for ongoing content calendars.

• Lead monthly and biannual performance reporting across 4 client accounts, translating platform analytics into strategic recommendations, content optimizations, and opportunities for growth.

• Serve as a primary client contact across 4 hospitality accounts, managing day-to-day communications, approvals, strategic presentations, and ongoing content recommendations.

• Develop seasonal campaigns, editorial calendars, client-facing strategy decks, and RFP materials supporting ongoing account strategy, organic growth, and new business opportunities.