Internal Communications, Employee Engagement, and Social Media Management
At Universal Studios Hollywood, digital content is a big part of the internal communications team. My focus was keeping Team Members informed and engaged with the latest news, events, and opportunities across the Park. In addition to managing Team Member social channels (like IG and FB), I led our LinkedIn strategy to showcase the employee experience and highlight HR-driven initiatives. Our team also managed content for emails, newsletters, back-of-house break room digital screens, and our newly launched intranet, Team Universal.
Final Results
Led ideation and production of video content, driving a 178% increase in engagement across LifeAtUSH channels.
Managed high-impact campaigns, boosting video engagement from 5% to 11% through strategic content planning and innovative storytelling.
Collaborated cross-departmentally to create compelling digital stories, highlighting the unique experiences of Team Members and driving follower growth.
Published marketing campaigns, collaborating with intellectual property (IP) partners to ensure content alignment and maintain brand consistency across all platforms.
Continuously monitored social metrics, optimizing content strategies.
Developed and executed a new LinkedIn strategy focused on showcasing career opportunities and company culture, significantly increasing visibility and engagement on Universal Studios Hollywood’s LinkedIn.
Engaged over 10,000 Team Members through targeted email communications and internal intranet stories, ensuring timely and impactful messaging across the organization.
Authored and distributed content for internal communications, promoting key initiatives and celebrating employee achievements, strengthening the internal community.
Supported employee events such as Team Member Preview Nights, screenings, seasonal celebrations, and networking opportunities by crafting communications and developing promotional materials.
Wrote and edited engaging content for internal newsletters and the company intranet, ensuring consistent tone and messaging that align with organizational priorities.
Continuously monitored social metrics, optimizing content strategies for both LifeAtUSH Instagram/Facebook and Universal Studios Hollywood LinkedIn to enhance interaction and reach.
Some of my work!
Full production and execution on every piece below. I shot the footage/ photos, edited the images/videos, created graphics, wrote all the copy, and managed the posting strategy to maximize reach (even for the key event/campaigns).
National Intern Day 2024
Work Bestie Game for Palentine's
Team Member Dining Updates with Chef Julia
HHN Scareactor Frankie Highlight
Campaigns
Halloween Horror Nights:
Behind-the-Scenes Team Spotlights
Halloween Horror Nights draws massive crowds, but the real magic happens behind the scenes. I created employee-focused content to showcase the talent bringing the scares to life, handling all shooting, editing, and posting across social platforms.
House Supervisor Highlight
Scareactor Highlight
Mother & Son Highlight
House Walk-through w/ ERG
Grinchmas: Team Member Spotlights
I developed trendy, engaging content spotlighting the Team Members who make Grinchmas ma-who-cal (magical) at Universal. The series blended seasonal storytelling with platform-native formats to humanize the holiday experience and celebrate the people behind the event.
Multi-lingual Happy Who-lidays!
Delish Grinchmas Eats
Suspect Trend ft. The Grinch
Holiday Shopping Trend
Inaugural Universal Fan Fest Nights:
Pre - Event + Leadership / Event Recap
Collaborated cross-functionally with marketing on Universal's integrated Fan Fest Nights launch campaign, which included OOH, digital TV ads, and social activations. Led social content strategy and production, highlighting leadership and creating pre- and post-event recap content that showcased the team effort behind the successful debut.