Corporate Social Media Strategy, Executive Visibility, and Digital Communications
At Snap Inc., I oversaw the digital communication strategy for the company’s corporate and B2B social channels, managing content across LinkedIn, X, Instagram, YouTube, and Snapchat. My role centered on amplifying Snap’s leadership in AI and innovation through storytelling that connected audiences to Snap's products, people, and values. Beyond social, I helped manage Snap’s newsroom website (newsroom.snapchat.com) and led SEO and AI Optimization (GEO) initiatives across the newsroom, parent, and values sites to strengthen reach and engagement.
Results
Managed corporate and B2B social strategy and analytics, reaching 3.68M+ followers and delivering 11% engagement growth across 7 owned channels, including:
Supported CEO’s social presence by writing copy and pitching content ideas, driving 150K+ monthly impressions and strengthening executive visibility across key platforms.
Tracked and project managed content approvals across 20+ global teams, partners, and IP stakeholders, ensuring consistency in brand storytelling.
Guided video strategy through content capture and creative direction, collaborating with editors to drive engagement and enhance audience connection.
Owned Snap’s newsroom website (newsroom.snapchat.com), managing SEO and pioneering AI Optimization (GEO) strategies via Semrush, improving organic visibility and keyword ranking.
Launched Snap for Business’ first Instagram account, developing its strategy, voice, and creative direction to expand reach to 2M in first 30 days and 11K followers in first 5 months through organic means.
Developed data dashboards to track sentiment, engagement, and follower growth, producing insights that inform monthly and quarterly executive reports.
Coordinated content launches tied to major company news and product moments, achieving 45K+ engagements within the first 48 hours.
Some fun work I've done!
A selection of social content I've published...from concept to copy to helping with creative direction. 👇
Campaigns
Research Reimagined:
Insights in a Snap 🫰
Pitched and launched Insights in a Snap, an Instagram series transforming research content into engaging short-form vertical videos. I handle scripting, storyboarding, copywriting, posting optimization, and post launch metric tracking! 👇
Beauty + Personal Care
What Creators Want
Q5 Shopping Season
Sponsored Snaps
B2B Advertisers
Movies + TV
Travel
Live Event Capture:
Advertising Week New York
Executed real-time social coverage for Snap at Advertising Week New York. Coordinated with on-site team to receive assets, tuned into live sessions for quotes, designed graphics, crafted copy, and published content daily across social channels.
@snapchatforbusiness: Skip the scroll. The real action is happening in chat.
At #AdvertisingWeek, we sat down with Love Island stars to talk about how conversations fuel culture and how brands can show up naturally where meaning, humor, and connection are made.
@snapchatforbusiness: What do creators really want from brands, social platforms, and followers? 🤔
We sat down with voices from Snap, Verizon, and Influential — plus creator @katiefeeneyy — to dive into these questions.
Swipe through to see what they shared about authenticity, engagement, and building better brand partnerships.
@snapchatforbusiness: The playbook is changing on and off the field. ⚡️
From empowering athletes to redefining KPIs, these leaders dropped major insights at #AdvertisingWeek.
Swipe to see what they said 💬
Client Testimonials:
Industry Lens with Snap
Expand client-focused video series showcasing businesses using Snapchat. I handle platform-specific copywriting for LinkedIn, YouTube, Snapchat, and Instagram, participate in production shoots, and manage content distribution across channels.