Digital Media (Web and Social Media) Management
USC Online is an online degree program for students who want to study at USC online rather than in-person. Social media profiles for USC Online consist of Instagram, LinkedIn, Twitter, and the website.
Final results
Managed creation of alt text for all posted images, ensuring accessibility compliance and enhancing SEO, contributing to a 15% increase in organic search visibility.
Designed in-feed and story graphics for major holidays and crafted compelling copy for all social media posts, resulting in a 20% increase in engagement across platforms.
Sourced 2-3 weekly seminars to feature on the website, driving a 22% boost in website engagement by writing seminar descriptions optimized for SEO and user experience.
Led SEO optimization and website updates, improving organic traffic by 18% and increasing the overall site ranking for key health-related search terms.
Developed and repurposed blog content into short-form videos, increasing visibility to non-followers and improving engagement rates by 30% on Instagram and Facebook.
Led planning and creation of targeted ad campaigns for USC Pre-College and Summer Programs, helping increase enrollments by 15% through improved targeting and creative assets.
Collaborated with team to implement SEO best practices on the website, driving a 25% increase in click-through rates (CTR) and a 12% reduction in bounce rates.
Some of my work!
Owned end-to-end digital content production, including website SEO optimization, social copywriting, graphic design, and video creation shown below.
Campaigns
USC Pre-College Programs:
Course Announcements
Developed a multi-slide graphic series highlighting summer course offerings for pre-college students. Each design spotlighted the professor, course description, and testimonial to create engaging, informative content that drove program awareness.
Blog-to-Social Content System
Redesigned USC's blog-to-social content strategy by developing four rotating graphic templates and launching short-form video content. The graphic system included title cards, supporting slides, and end cards for visual consistency, while video adaptations transformed blog posts into platform-native formats. This dual approach supported USC's weekly publishing cadence and increased engagement on Instagram.
