Social Media Management and Content Creation
USC Student Health is the center for students to find health and wellness resources on the University of Southern California campus. Social media profiles consist of an Instagram in the voice of Professor Rumi (USC's Health and Wellness Dog), and a Twitter and Facebook account.
Final Results
Managed social media profiles for USC Student Health to promote health and wellness resources for students.
Created and scheduled 20+ posts per month across all platforms, tailored to the unique audience of each channel, driving a 15% increase in engagement within six months.
Implemented a marketing strategy to differentiate content by platform, resulting in a 12% growth in Instagram followers and a 10% rise in Facebook page likes.
Engaged with 5-10 students daily by responding to comments, answering questions via DMs, and sharing student testimonials, fostering a 25% increase in direct interactions with students.
Collaborated with student health center ambassadors to promote health initiatives, increasing student participation in wellness events by 18%.
Conducted on-campus shoots featuring Professor Rumi, USC's Health and Wellness Dog, which generated high engagement and boosted content visibility, contributing to a 10% increase in vaccination appointments.
Developed campaigns that promoted key health events, resulting in a 20% increase in student attendance at flu shot clinics and mental health workshops.
