USC Student Health
Social Media Management
USC Student Health is the center for students to find health and wellness resources on the University of Southern California campus. Social media profiles consist of an Instagram in the voice of Professor Rumi (USC's Health and Wellness Dog), and a Twitter and Facebook account.
Final Results
Create over 20 posts a month for all channels
Implement marketing strategy to differentiate content on each channel.
Engage with 5-10 students a day asking questions in comments/ DMs.
Increased number of vaccination appointments by 10% through posts.
